Ever wonder why some nonprofits get donations year after year, while some languish in the desert of Nodonorland? Here is a good blog from a donor that lays it out: how he and his wife make decisions.
This section stood out for me. The donors added a new nonprofit to their roster of grantees. Here’s why:
This organization was showing us that they were completely in control, knew exactly what they needed the funds for and how the funds were going to be spent. They were not just asking for money with an implied “trust us, we’ll use it well” promise. They were raising money for a specific purpose (actually about 30 specific purposes, which were detailed). It is very unusual to see a plan in advance, and be able to decide whether it is something we wanted to donate to. We were pleasantly surprised and decided that we did want to contribute.
Read the whole kit and caboodle here.